Changing Tides From Within


Our programs are designed to empower a community of change-makers to realize their agency; helping us drive meaningful, measurable reduction of plastic waste before it ends up in the ocean.

Programs

Unwrap the Future

A three phase, multi-year program with an ambitious mission: to disrupt the 180+ billion thin-film plastic polybags used by the fashion industry annually.

NextWave Plastics

A member-led initiative diverting 25,000 tonnes of ocean-bound plastic by the end of 2025. Convened by The Circulate Initiative, co-founded and amplified by Lonely Whale.

OH-Wake Media

A youth-produced publishing platform built for global leaders and Ocean Heroes, with one priority in mind: to make the voices of young leaders heard.

Impact Campaigns

The movement For A Strawless Ocean set out to wake the world up to the problem with plastics by challenging individuals, brands, and policymakers to #StopSucking on single-use plastic straws.

Question How You Hydrate sparked a conversation about single-use plastic water bottles, empowering people to #HydrateLike they knew the facts and alternatives options.

Dive Deeper

Tune in to our podcast, ‘52 Hertz,’ with advocates going against the current, explore your monthly ‘Sea Sign’ reading, or download our open-source toolkit to take action within your community.