bringing courageous ideas to life to save our ocean

Lonely Whale is an incubator for courageous ideas that drive impactful market-based change on behalf of our ocean. Inspired by the power of community to create the change we need to ensure a healthy planet, we are working towards a new era of radical collaboration, together facilitating the creation of innovative ideas that push the boundary on current trends in technology, media and advocacy that positively impact the health of our ocean.

Pillars of influence


market-based solutions

Engaging companies and social impact entrepreneurs to create new business models and practices that minimize environmental impact.

vital education

Empowering the next generation of ocean advocates through education and action through their communities.

impact campaigns

Sparking viral, global movements through smart and captivating content that transcends both demographics and geographies to create measurable impact.

featured work



The first campaign of its kind, Strawless In Seattle supports Strawless Ocean's global initiative. The one month campaign ushered in policy change and removed 2.3 million plastic straws. Learn more.

stop sucking


Within two months the challenge spread to 40 countries, has been localized in 9 languages and was featured on NPR's "Wait Wait... Don’t Tell Me!" Learn more.



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