the campaign

Plastic pollution is choking our ocean, like a ticking time bomb exploding. Our health is at risk, our marine life is suffering. As the plastic pollution bomb explodes, it causes irreversible damage.

Tick Tock makes us stop, take notice, and choose to take action. Intentionally provocative, we are asking individuals, companies, and governments to end plastic pollution once and for all.

Produced in partnership by VML, Lonely Whale, and Point Break Foundation. 

Tick Tock

the impact

Our mission is more than awareness. Tick Tock's aim is to provoke bold action from global delegates and increase commitments to the UN Environment’s Clean Seas campaign.

At the same time, the campaign will allow individuals and organizations the opportunity to join the movement, take action, and learn more about plastic pollution in our ocean through a sophisticated online hub. This hub will directly drive a global social media awareness.



the reach

Upon launch, Tick Tock aims to have global reach with a physical and digital footprint.