A citywide takeover by Lonely Whale leading Seattle businesses and cultural icons committed to incorporating marine degradable alternatives to single-use plastic straws resulting in the radical reduction of plastic straw consumption in Seattle.
The first campaign of its kind, Strawless In Seattle supports Strawless Ocean's global initiative to remove 500 million plastic straws from the U.S. waste stream.
In September alone, 2.3 million single-use plastic straws were permanently removed from the city. On launch of Strawless In Seattle, the city of Seattle announced that in July, 2018 Seattle will become the largest metropolitan city to ban the single-use plastic straw.
The campaign reached 103 global markets with over 334 million media impressions across 270 unique stories. The Strawless In Seattle campaign demonstrated that ocean health can penetrate a variety of markets and audiences - from sports fans to business leaders.