the campaign

#StopSucking is a social media challenge that asks individuals, organizations, and brands to pledge their commitment to #StopSucking on single-use plastic straws. 

The campaign is supported by the Strawless Ocean initiative.


the impact

The challenge has been accepted by environmental leaders Sylvia Earle, Leonardo DiCaprio,Oceana, UN Environment’s Erik Solheim,Paul Nicklen and celebrities Alex Pettyfer, Amanda Seyfried, Ellen Pompeo, NHL star Erik Karlsson and Seahawks Quarterback Russell Wilson.

The campaign directly supported the launch of our Strawless In Seattle campaign.


the reach

The challenge is supported by the 50+ Strawless Ocean initiative collaborators earned an organic social media reach of 304.6 million in its first 4 months and has reached over 40 countries and territories.

select press