the initiative

Intercepting ocean-bound plastics from waterways in priority areas to create environmental and social benefit.

Ocean bound materials are the perfect example of how a resource can go from linear to circular. We are creating the first cross-industry, commercial-scale global ocean bound plastics supply chain, processing materials collected from river and coastal areas for use in our products and packaging.

Founding members include Dell, Bureo, GM, HermanMiller, Humanscale, Interface, Trek Bicycles, and Van De Sant.

Originally convened by Dell, led by Lonely Whale.


the impact

The initiative will share responsibility in ensuring the development of a sustainable model that reduces ocean-bound plastic pollution at scale, while creating an economic and social benefit for multiple stakeholders. In addition, the working group will ensure that the resulting supply chain has the infrastructure and support necessary to meet demand as well as align with globally approved social and environmental standards.

The initiative will also ensure the integrity of the supply chain and resulting product integration through chain-of- custody compliance and external, third-party verification of


the reach

The consortium anticipates that together they will divert more than 3 million pounds of plastics and nylon based fishing gear from entering the ocean within 5 years, the equivalent to keeping 66 million water bottles from washing out to sea.